Did you know that YouTube is one of the most popular search engines around today? Many new marketers don’t even realize that it is a search engine. The effectiveness of video marketing will only increase as the popularity of videos continues to increase in the future.
Why are Videos Popular?
Videos are becoming more popular all the time. They require less effort and are more interesting. The unfortunate truth is that many people have the attention span of a gnat. Even with videos, they will jump from one video to another.
It’s worse with text that they need to read.
There are many YouTubers such as 5-Minute Crafts and Jenna Marbles have hundreds of thousands of subscribers to their channel and make good money directly from their videos.
Another way to use videos in your marketing is to create videos that link back to your site or landing page.
12 Tips for Creating Videos
Here are a few pointers for creating videos.
1. Keep them short (about 5 to 10 minutes) and engaging.
2. Know the purpose of the video. Is it a tutorial? A review?
3. Have a call to action at the end of the video. You must explicitly tell them to either subscribe or click on the link in your description.
4. Use a thumbnail that stands out from the rest. You could get one designed for your video. Most people who upload videos do not do this. By doing so, you will stand out.
5. Optimize your YouTube channel. Make it attractive. Put in the effort to make the users’ experience more fun.
6. Do not resort to sneaky methods such as buying likes, views, etc. Your entire YouTube account may be closed and all your efforts lost.
7. Optimize your SEO. Know what keywords you are targeting and use them in your title, site descriptions and as the file name.
8. Upload your video on other video-sharing sites such as Vimeo, DailyMotion and Break.
9. Consistency is the key. Keep making compelling videos and pack them with value. The more videos you have out there, the more traffic you will generate.
10. Do not use direct affiliate links in your YouTube description. All links should point to a web page or landing page that you own.
11. Do share your videos on your blog, site, Facebook page, etc.
12. You may also build backlinks to your video to get them to rank higher on both YouTube and Google
While there is a lot more to video marketing than the tips mentioned above, they are good guidelines to follow. To learn more, do invest in a good video marketing guide or course.
Video marketing is like blogging. It is a must-do method of traffic generation. If you neglect it, you will be leaving money on the table. There is no other way around it.
If you’re shy to make videos, you can outsource it.
There is software out there that can help you make great videos without having to appear on camera.
Try making one. Then do another. Keep at it and you will be happily making videos and generating massive traffic to your web properties.
