Use an Unboxing Video in Your Review

Day 9: Write a Review with an Unboxing Video Included

Writing a review that includes an unboxing video is a great way to engage your audience, offering them a first-hand look at a product from the moment it arrives. This not only adds authenticity to your review but also allows your audience to share in the excitement of discovery.

This will be done with a tangible product in your niche. If you are uncomfortable being on camera, this is a great way to include the video media format without having to be on screen.

Consumers love seeing products arrive in a box, being opened on camera to capture your true reaction and see it and a pristine state. If you haven’t ever seen an unboxing video, make sure you go watch several different ones from your niche or others to help you get ideas of what to discuss and how it should unfold.

Typically, you will discuss your purchase and why it was made, showcase the box it came in, and film yourself taking the item out of the box while discussing each element you are removing.

Then, you can show and discuss the product features that you are seeing and test everything out to see if it meets expecttions. For example, if you ordered some survival MREs, you might show whether or not the packaging held up well and then actually eat one of the meals to discuss the quality of it.

Here’s how to craft this type of content effectively.

1. Introduction: Setting the Stage

Begin your post by introducing the product you’ll be unboxing. Share a bit about why you chose this product and what you hope to discover through the unboxing process.

Example: “Today, we’re diving into the world of survival with the latest ‘EndurePro Survival MREs.’ I picked these up to see if they’re as tough and tasty as advertised, perfect for your next outdoor adventure or emergency kit.”

2. The Unboxing Video Introduction

Before you dive into the video, give a brief overview of what viewers can expect. If you’re not appearing on camera, mention that the focus will be on the product and your hands-on experience with it.

Example: “In the video below, you’ll see me unbox these MREs for the first time. I’ll walk you through my initial impressions, the packaging quality, and we’ll even taste-test one together.”

3. The Unboxing Video

Include your unboxing video here. Make sure it’s well-lit and the audio is clear. As you unbox, discuss:

• Why you bought the product: “I’ve always been curious about the quality and taste of survival MREs, especially for my hiking trips.”
• First impressions of the packaging: “The box is sturdy and compact, promising for storage and transport.”
• Taking the product out: Describe each item as you remove it. “Here’s the MRE packet itself—feels solid and well-sealed.”
• Discussing visible features: “Each MRE comes with a heating element, which is a nice touch. It means you can have a hot meal anywhere.”

4. Testing the Product

After the unboxing, share your experience testing the product. If it’s an MRE, this might involve actually preparing and tasting the meal.

Example: “Let’s see how this chicken pasta MRE tastes. The heating element worked flawlessly, and I’m surprised by how good this tastes—far from the bland, just-survivable meal I expected.”

5. Pros and Cons

Now that you’ve given your readers and viewers a comprehensive look at the product, sum up its strengths and weaknesses based on your unboxing and testing experience.

Example: “The packaging is impressive, easy to open but secure enough to keep the contents safe. The taste and quality of the meal exceeded my expectations. However, the price point is a bit high, which might deter some buyers.”

6. Conclusion: Your Final Thoughts

Wrap up your review with a final verdict. Would you recommend this product to your readers? Who do you think it’s best suited for?

Example: “If you’re a serious hiker, camper, or just looking to bolster your emergency preparedness, the ‘EndurePro Survival MREs’ are a solid choice. They’re a bit pricey, but the quality and convenience might just be worth it for peace of mind.”

7. Engage Your Audience

End your post by inviting comments and questions. Encourage your readers to share their own experiences or curiosities about the product.

Example: “Have you tried survival MREs before, or are you considering it? Drop your thoughts and questions below—I’d love to hear about your experiences and what you think!”

Structuring your review with an unboxing video is a powerful way to connect with your audience, offering them a detailed, authentic look at products that interest them.