Send Solo Emails About Good Affiliate Offers – And Resend to Unopens
Many times when you are promoting affiliate products, it’ll happen in-context as a link over text within other content like the information product, a blog post, a checklist, a resource list, and so forth. However, each product you feel is important to promote also deserves a solo email – especially if it’s a good affiliate offer.
It’s so important to do this because you can add to your sales in a big way. Sending information more than once, especially to those who aren’t opening the messages the first time, will increase your sales by another 30 to 50%.
Spell It Out
Send an email that only talks about one product or one issue so that they don’t get distracted about what you want them to do. When you spell it out to them why this product is good for them, why you’re mentioning it now, and what they need to do to take advantage of the offer, you’ll find that the people who read other emails with the product mentioned but who did not respond will become more likely to respond.
Give All the Details
When you focus on just one thing in an email message, it gives you more room to give them all the details about why they need this product. You won’t have to slide up to it or anything. Instead, you can be very direct about why they need this product and why they should buy it now from you via your link.
Express the Importance
Tell them how important this product is by pointing out that you’re not going to talk about anything else but this one thing and why. Use your headlines to express the importance and urgency for them for this solution to that frustrating problem they need to solve.
Send More Than Once
The truth is, any email you’ve set up can and should be sent more than once. The problem is, you don’t want it to seem like a repeat. Change the headlines, send it during a different day and time, and reorder it so that it gives the information but in a new way.
Send to the Right Segment
One way to get this even better and make more sales is to segment your audience well enough so that only people who have not taken the offer will get the emails.
Resend to Members Who Did Not Open
If you have people on your list who are not opening emails, you’ll need to try harder with them. Change your subject line. Give them ultimatums within the subject line. It may sound harsh, but you don’t need to pay for list members who will never convert. Using tactics to get them to open the emails by engaging their emotions can help.
Some people need a more direct marketing to get them to take an offer. If you have anyone on your list who is not opening emails, or who is never clicking through or responding to your emails, try sending one issue / one product emails more than once and even more directly to people who are not opening the emails.
