Let’s Talk Product Funnels – Do You Know What the Earning Potential for Each Referred Sale Is?
When evaluating a product to find out if you want to promote it to your ideal audience, you want to check out the true earning potential of each product. The way you can do that is by understanding their product funnel and how the creator calculates your commissions.
The Product Funnel
You probably already know about funnels, but in short, a product funnel simply describes the promotional order of each product to the customer. So, for example, a funnel may have an intro product, and then anyone who buys that is then offered a higher-level product and so forth. This may go on for some time depending on the creator. The important part to know is how much is your full earning potential for each client based on their first purchase.
Lifetime Cookies
For example, do you have lifetime cookies? Do you get residual income on memberships and recurring products? Will you make money on upsells, downsells, cross-sells, and future sales once that customer is on the creator’s list? How does it all work?
Front End Offers
One thing to understand about affiliate sales, while you may be promoting a specific solution right now, that’s not all you’re promoting. The front-end offer is often just the start of everything. You’re also supporting and actively promoting what happens once your customer purchases the front-end offer. This is one of many reasons you should try the products before you promote them so that you know how they deal with customers and what else they promote to them.
100 X Front End Potential
Some product funnels are worth thousands more to you to promote than the initial offer that you think you’re promoting. Understanding how your creator sets up their funnels can help you tremendously.
Knowing the Product Funnel
Many advanced product sellers will let you know what’s inside the funnel, what the upsell is, and how it’s converting to let you know how much you can earn from promoting the front-end offer. Some front-end offers are free, with the opportunity to earn hundreds or even thousands on the back end.
Getting the Information
If your product creator isn’t providing that information to you, go ahead and ask them. Knowing about what your audience will receive and how they’ll be promoted to is an important consideration before you ask your audience to click through. That is why buying the product yourself, so you see how it works, is beneficial at least the first time you deal with a new creator.
Once you figure out what’s offered in each funnel, compare. Anytime you have a choice between two front-end offers that will work to solve your audience’s problems, choose to promote the one with the deepest product funnel with a higher earning opportunity overall and not just the highest up-front earning offers especially if they offer recurring or residual payments.
