What type of senior online marketer are you going to be? Will you be the “flash in the pan” marketer who comes on strong in the beginning, but fizzles out when the going gets tough?
Or will you be one who consistently serves your audience by researching what they want and providing them with solutions to their problems?
Only you can decide.
Be an Authority Figure
If you don’t establish yourself as an authority figure, no one is going to pay attention to you. Consistency and Originality are key to rising above others in your niche.
You have to keep some things in mind when figuring out how to serve your audience best. First, brand yourself in memorable ways.
This means creating a name that will pop in your audience’s head and stay there, including the headshot or logo that you use on all of your sites and products.
When visitors see that image, they’ll automatically know it’s you. You have to be willing to put yourself out there. As a senior online marketer, you might worry your age is a problem.
No one cares. What they want is information.
Be original
DO NOT be a copycat marketer. Come up with unique angles to market your products. It doesn’t have to be difficult.
As a senior, you have lots of lofe experiences that you can share with others so they can better relate to you. And it doesn’t have to be extraordinary, just something useful.
For example, if you’re in the weight loss niche, then show pictures of your meals. Make make sure you let them know where they can find the recipe. This can be in a cookbook that you can promote as an affiliate.
Be knowledgeable
While we seniors already have the advantage of experience, make it a point to learn more than the average marketer in your niche. Solve problems and find solutions for your audience and you can find success as a senior online marketer.
That’s part of the problem with most marketers. They do just enough to get by. Stop doing that and get deep into your topic. Give yourself a thorough education in it. Read, take courses – become the leader they need you to be.
Put yourself out there
Social media, blogs, forums and related sites are all good ways to make yourself known. And, make sure you don’t just make an arbitrary comment like “me too.”
Give advice, value, opinions and insights when you speak and people will listen and remember you. Don’t be scared to stand out from the crowd. To blend in is what will make you mediocre.
Be Consistent
If it isn’t clear already, be consistent. Small actions taken consistently will yield far more than sporadic huge efforts.
Make sure you release content or products on a regular basis. It takes time, planning and lots of research and forethought – but if you really want to be the best, it will make a ton of difference because most would-be marketers get paralyzed and lack consistency.
