Well, here we are at the last of the blog tips for senior marketers for this series. Today we talk about using your blog to build your business online.
Use Your Blog to Build Your Business
Setting up your blog and posting to it regularly to share your expertise is just part of the equation for your success. You’d be surprised to know how many people fail to monetize their blog strategically.
This is a place where you can engage with your audience directly. With blog posts, you can build a stronger bond than you can do with sales copy. With a blog, your readers can comment on your posts and you can reply to them.
You can also install a simple contact form that they can click on and email you directly, allowing you to respond to their questions and inquiries easily. This is a page on your blog, instead of a post. If you click “Contact” just under the header of this blog, you can send me an email.
Another thing you want to strategically do to help your business succeed is building your list. You can use the sidebar and under the posts. Depending on what email autoresponder you choose to use, you’ll be able to create a form that appears on your blog. Here, your visitors can enter their name and email address to subscribe to your newsletter.
This list-building effort from your blog ensures you don’t lose contact with your audience. For example, instead of relying on them to happen to return to your blog, you get to reach out to them in an email series and keep your brand at the forefront of their notifications.
You want to also use pages to brand yourself, sell your products, and make affiliate recommendations. You can also sell services like coaching if you offer anything like that.
At the top of your blog, usually under the header or in the sidebar, you can list or showcase the things you make money from. Don’t be afraid to put up offers. Your readers will begin to trust you and they’ll prefer spending their hard-earned money with you over your competition.
Being a senior blogger is a great first step to building your online empire. As a blogger, you set the rules for your site. It’s not like social networking sites where you have to abide by their rules on what kinds of content is allowed or who it gets shown to.
Blogging is a low-cost endeavor that packs a punch in the search engines. Make sure you go about it correctly and are diligent with your efforts. Share valuable information, engage with your readers, and maintain a consistent approach for the months and years to come.
