In recent years, blogs contain much more content than just text blog posts. Mixed media is really essential these days to keep the interest of your audience. In this post, we talk about the various types of media you can use in your blog.
Mixed Media on Your Blog
Being able to blog is a great way to spread information to your niche target audience. Many people read blogs even more regularly than they tune in to the news. This is especially true if they stumble upon a blogger whose personality resonates with them and whose information and tips are effective and insightful.
Most bloggers simply use text to share the things they want to say. The text blocks built into WordPress make this process simple to carry out. You can change the size, color, and other features of the text.
You can also turn the text into a hyperlink so that when your reader clicks on it, it opens the link in a new tab and still allows them to stay on your blog in the original tab. Many affiliate marketers find this strategy useful.
You really don’t want to only use text to convey information to your readers. Make sure you take advantage of some multi-media options to add mixed media to your blog. This satisfies even more visitors to your blog and gives them a chance to bond with you in more than one way.
The three main types of media that you can easily mix with your text are as follows:
Images
Images are always good to use on your blog. It breaks up the content and makes it easier and more enjoyable for your readers. You can have images that you download for free on stock sites like Pixabay.
Or, you might have images like infographics posted on your blog, where there’s a flow of information distilled down into the basics for your visitor who doesn’t have time to read a lengthy blog post.
Audio
Audio can be embedded into your blog, too. There are times when it’s helpful to just speak the message, rather than type it all out. Or you may have readers who visit and don’t have time to read because they’re on the go.
For people who may be commuting or engaging in an exercise like jogging, it can be helpful for them to listen to the blog post via audio file. You can start a podcast and embed the file for them to listen to right at the top of your post.
Video
Video is another creative way to blog, and it’s often called vlogging. You can create a video with you on camera to build a stronger bond with your audience. You could use screen capture software to record a presentation while you speak about the topic.
Video sites like Vimeo and YouTube make it easy to embed the videos on your blog. You can also make sure the settings allow other bloggers to embed your videos on their blogs if you want to, increasing the branding and exposure you get from others.
Be sure to switch things up from time to time so that your audience never knows what to expect from you in terms of media formats. It’s always good to give them a nice mix so that it keeps things fresh.
In our final tip, we talk about using your blog to build your business.
