In part 2 of our 5 part series, I talk about how to determine the focus of your blog and how to maintain it.
Keep a Relevant Focus on Your Blog
Because of their years of experience, many senior affiliate marketers have so much they want to share, and the excitement of having a platform to do that gets the best of them. Instead of methodically launching multiple blogs to release information to a targeted audience, they simply do it all from one blog.
This is a mistake because your blog should have a dedicated topic, whether that’s a broad slant in a niche or a narrow one. For example, a broad slant would be gardening. It’s perfectly okay to have a blog about gardening as a whole.
A narrow slant would be container gardening or vegetable gardening. These are also great topics for a blog. You can even mix some niches into one blog but they must be related and make sense together.
If the niche topics make sense to be mentioned together, such as health and vegetables, then it’s okay to open up a discussion or slant your entire blog to target the mixed niches. You could combine gardening and health by creating a blog slanted for Gardening for Heart Health.
What you don’t want to do is make your blog a free-for-all when it comes to topics you discuss there. For example, you might launch a healthy garden blog. But one weekend, you buy an old Ford truck to renovate and you want to start posting on your blog about it.
Or, you start getting into baking cookies and cakes and decide to share those tips on your healthy garden blog. These are not of interest to the target audience who arrived on your domain expecting to find information on healthy gardening.
If you find you just can’t help blogging about all sorts of things. create a separate catch-all blog for your personal thoughts that isn’t part of your business. That way, you don’t turn off your loyal readers or force them to sift through the irrelevant posts to try to find something viable on the blog they expected to relate to a certain topic.
Whenever you sit down to create a blog post, make sure you’re looking at keywords and phrases to see how others are searching to find information. You might always assume people say raised bed gardening, but keyword research will show you that some people use elevated bed gardening, so you’ll be able to attract more readers with a simple mixing of wording options.
In addition to consistency in the topics you cover, you need to be consistent in your posting schedule. We talk more about that in our next post.
